Supply Value, in collaboration with Tilburg University, conducted research on implementing circularity within leading companies. We talked to 12 leading companies from five different industries, both public and private. With the results, we answer three questions:
1. What is the rationale for implementing circularity within organizations?
2. What are the barriers to implementing circularity in organizations?
3. What are the success factors for implementing circularity and what handles do they offer?
The results show that organizations implement circularity mainly for ecological and economic reasons. The five most pressing barriers to implementing circularity are adjusting organizational structure, setting up efficient return flows and cascades, consumer awareness and interest, the price of virgin materials, and laws and regulations. The five most important success factors for implementing circularity are circular product design, chain collaboration, creating internal support, making circular initiatives measurable, and encouraging laws and regulations. The Circular Value Model provides guidance for organizations intending to implement circularity. Want to know more? Download the whitepaper below.
