Negotiating for buyers

The supplier sends their best negotiator. After these two days, we send yours.

Negotiation for buyers is the two-day skill training of the Supply Value Academy: negotiating with strategy, structure and confidence, from preparation and BATNA to recognizing tactics and maintaining the relationship. The training includes intensive practice rounds on the second day with a professional training actor.

Why this training

Suppliers thoroughly train their salespeople in negotiation. Buyers usually learn the trade in the arena itself, and pay a learning fee that is literally included in the contracts.

This training builds that foundation right from day one: strategy, preparation, and psychology at the table. Day two is about practicing, practicing, practicing, with a training actor who makes things exactly as difficult as your real suppliers. You’ll stumble safely here, scoring points there.

You can do this afterwards

  • You strategically prepare for each negotiation: interests, BATNA, mandate, and scenarios.
  • You recognize the tactics of trained salespeople, and have an answer for each of them.
  • You negotiate firmly on substance while the relationship remains intact (even when it’s not going well).
  • You conclude agreements that are binding: concrete, established and without loose ends.

Target group

Buyers, contract managers and category managers who regularly negotiate with suppliers, from annual contracts to contract renewals, and want to become more proficient in these processes.

Previous knowledge: purchasing experience; this is not a theoretical course but a skill training, so your own negotiation case studies are welcome.

Program

  • The negotiation starts weeks earlier: interest analysis, BATNA and your mandate
  • Competing versus negotiating: when which game?
  • Psychology at the table: anchors, framing and the tricks you need to recognize
  • Preparing your own case for day 2
  • Practice round 1: the annual price increase, with immediate feedback
  • Practice Round 2: Escalation, negotiating when performance fails
  • Practice round 3: Your own case study, at the sharpest point
  • Personal feedback: your style, your strength and your weakness under pressure

Trainer

The training is led by senior procurement consultants who negotiate for clients themselves [verify: final staffing], together with a professional training actor. The cases come from real negotiation rooms; the names have been changed, the tension hasn’t.

Frequently asked questions

The honest answer: exactly then. The discomfort of practicing is a fraction of the discomfort of a real negotiation that fails. The group is small, the atmosphere is safe, and the feedback is constructive, and after round one almost everyone wants more.

Absolutely. Negotiations are also taking place extensively within the framework of tendering procedures: regarding contract terms, overtime, changes, and performance during the term of the contract. That is exactly what we are practicing.

Practical information

€ 1,395 p.p., excluding VAT

€ 3,950 per group per day (up to 8 participants; hall and catering provided by the client)

Duration
2 training days
Next date
15 April 2027
Location
Zeist (office), another location by arrangement, or in-house at your location
Training format
Open registration and in-house
Educational level
HBO/WO
Group size
Maximum of 12 participants
Study tax
Training days plus approximately 2 hours of preparation per day
Language
Dutch
Certificate
Certificate from the Supply Value Academy
Sector focus
All sectors
Bookability
Open registration according to the scheduled dates. Without scheduled dates, the training can only be booked in-house.
Included
Training material, certificate and lunch
Payment
Invoice immediately after registration; payment term 14 days

Prices exclude VAT · free cancellation up to 4 weeks in advance

Similar training sessions

Also interesting within Purchasing & tendering

Purchasing Black Belt

€ 6,995 per person.

Purchasing Green Belt

€ 4,995 per person.

Purchasing Yellow Belt

€ 3,495 p.p.

Start learning

Check the start dates and sign up.

Book your place for the next edition; by holding practice rounds with a training actor, we keep the group small and focused.

8,8

Participant quote: yet to be verified by marketing
Name
[Function, organization]
Would you like to know how our proven method works? Then sign up for our webinar below!

Plan a spendscan

60 minutes of intake + 5 working days of analysis + feedback. Free of charge and without obligation.

We will contact you within 1 working day to arrange an intake date.